By Stefania Aulicino

Entrepreneurs are really strong people. We go out on our own, we brave the competitive world like David against Goliath. We preserver with new products until we make our mark.

But sometimes our entrepreneurial strength can feel fragile. Without confidence, we won’t make the next call, or take the next step in the face of so many unknowns.

Confidence is simple a mind shift. Entrepreneurs who know how to nurture their own confidence are the ones who succeed best. Perhaps this is a kin to great athletes, who also must “see” themselves achieving their goals- they call it being in the zone.

For Entrepreneur’s the secret is passion– shared passion. And for Entrepreneurs, this is even more important because there is currency in that passion.

It happened to me just a few days ago. I was not willing to make a call, and could not get out of my own way. If I spend too much time interacting with people who do not share my view of the future, I begin to drain my own confidence and my ability to take action.

Luckily, I remembered my ability to generate my own confidence. I called a current client, just to talk. Not just any client, but my “perfect client”. A client who has passion for their vision, who is committed to making a difference in their world, and willing to act now. It was a short conversation, but it was all I needed. Passion is contagious. And I was recharged.

This was a reminder too, however, how dangerous it is for we entrepreneurs to spend time with “non” perfect clients, clients who drain our confidence and our energy.

In talking with my perfect client, it was a natural flow that we “designed” a new way for me to help them get where they want to go. I asked my client to name our new product – and so was born the “Vision Update”- tailored just for her. That’s actually the way I’ve created all my products and services- in response to my perfect clients sharing their passion of their vision and me applying my passion to help them achieve their vision. And I was reminded there is “currency in my passion”.

When I share my passion, I also attract my perfect client. Then I allow my perfect client to tell me how they want to buy it.

Passion is something each entrepreneur has early in life. We are clear on our passion when we start out- it’s why we go into business for ourselves vs staying in the employ of others. Early on we focus on communicating our passion. Over time however, with the battles of day to day and the pressures of cash flow, we allow ourselves to dilute our passion and take on clients that are not “perfect” . As we work with non-perfect clients we dilute our own passion and frankly dilute our distinctive currency. That is when entrepreneurship becomes hard.

The secret is there is currency in our passion and when we stay focused on doing what we do uniquely we are both happier, and wealthier. That is the power of entrepreneurship- we make our currency out of our passion. And all it takes is confidence- a mind shift we get to nurture for ourselves.

Stefania Aulicino
is founder president of CapitalLInkUSA. For 20 years Stefania has helped business builders uncover the right capital for their optimum growth strategy so you get cash and keep control to build the business you really want.