As privately held companies, most of us were not tempted with all that. As innovators in our industry, we are too busy building value and now that will come to our aid as the basis for safe money.
Safe money is based on taping your own eco-system. You solve a problem for your customer, and that customer wants you to succeed. Your product/service is built from the components/contributions of various vendors and those vendors want you to succeed. Your employees have talents they enjoy contributing to your company and they want you to succeed. Your eco-system is a web of interdependence.
What is the link between these various elements of your eco-system? They all benefit from your unique ability to create a future that will not exist unless you create it. Your Future is your unique currency. But it is a currency only to those who share in your future who are members of your eco-system. Which is the only place you enjoy working anyway.
You see, there is currency in your passion for the future you want to create. All it takes to tap the currency in your passion is Confidence Credibility and Control.
Confidence to share your passion of the future you really want- even in this unstable and crazy economic environment: be the innovative leader you really are.
Credibility comes from receiving “credit” for that future today in the form of safe money- advance payments from your customers, deferred payment terms from vendors, extra investment by your employees- as evidence that they value the future you are creating as members of your eco-system.
Control is the secret to sanity for you during these unpredictable times. It’s never what you plan for that puts your company at risk- it’s what you can’t plan for. There are lots of sources in your eco-system to finance your budgeted expenses= and you must reach out to all of them now. But don’t stop with the budgeted expenses. What about the unknown expense. Like the bank having regulatory limitations that affect your credit line; like your biggest client having toxic “assets” that divert their attention from their real operations. For that, you need a safety net of your own. That’s equity that wants you in control of your future. That too comes from your eco-system. Instead of looking for “outside” capital- invite safe capital; People who know you and your industry who like what you are doing. Principle investors investing their own money, who know your industry, see opportunity where others see risk. They too can give you credit for your future today. And, with fewer safe places for principle investors to put their money- they are looking for new safe havens they trust.
Not only do you- the business owner – build value, but you are the source of value exchange which is the gold standard we need right now. Go ahead. Tap the currency in your passion. And realize that you were always economically self sufficient.
Stefania Aulicino is founder president of CapitalLinkUSA which ensures business builders secure resources – cash and talent- that share your passion. You have your choice of how to get Cash And Control: We do it for you with the Turnkey Cash and Control System or we offer you self learning tools with online Cash And Control System products. www.CapitalLinkUSA.com
