By Stefania Aulicino

Ask people who know and respect you, personally or by reputation.
More people are looking to put cash to work outside of the normal channels. They don’t want to put money in the stock market. With fewer traditional choices, many are open to put cash to work with people they know and trust.

The economy is NOT the issue.
It’s cheap to buy market share. Money goes a lot farther in a recession: top notch talent is available; real estate and resources are cheap. You can actually get more attention from decision-making executives with less competitive noise! You can get public notice for your actions with PR value. Besides, it’s easier to grow than to slow down growth. There are still buyers in this economy. The down turn will not last, and you will be ahead of the game when the economy improves. Do you really have a choice, anyway?

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