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Get Cash Keep Control BLOG

Converting growth potential into profitable reality — with resources that keep YOU in control


Archive for March, 2010

By Stefania Aulicino

If you go to the airport but are not clear on where you want to go, any airplane will get you there. If you grow your company but are not clear on where you want to end up, any client prospect will take you there.

2009 was a wakeup call. A very challenging economy made it painfully clear that all growth is not the same.

Mic saw the revenue of his custom machinery company drop from $10million to $5million in 1 year in 2009 because he took the lazy path and accepted growth that came to him: I call that Reactive growth.

In contrast, Tina saw the revenue of her water management company increase from $9million to $10.5million with escalating profits to 10% because her passion guided her decisions. I call this Proactive growth.

What is the difference?
Proactive growth is passion-driven, translated into a set of financials out in the future.
Reactive growth is opportunistic.

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By Stefania Aulicino

Can you finance your passion – your company vision- the same way you finance your company’s growth?

If you had pursued your passion of the future you really wanted – your passion—in 2008, could you have changed the impact of 2009 on your company? In 2009 an incredible number of companies lost half of their revenue base.

Rob’s company was doing great in 2008- it was his best year ever- $8 million in revenue. By 2009, he had to cut 26 employees and was down to $3 million.

“Cash was not the issue” Rob said. He still had a bank line of credit and plenty of internally generated cash flow because his customer terms were 40% with order and 40% progress payment on top of healthy profit margins. So what happened?

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