By Stefania Aulicino

All businesses have a growth strategy, but too many pursue bad growth. Growth without profit is bad growth.

Profitable growth requires a sustainable business model. For entrepreneurial business builders, that’s doing what you love for people who benefit most from what you do best. When you pursue your passion, a sale is not the end; it’s the beginning of a cash annuity.

What is your customer annuity?What is the life-time value of your customer? You are not alone if you are saying “I never thought about my customers as an annuity.”

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