By Stefania Aulicino
Where does growth for your company come from?
Different prisms offer different insights: perhaps Mozart is an ideal model for entrepreneurs.
Mozart created music reflecting his inner genius. He played compositions for his own pleasure, then for a small group of friends. Those who liked the music arranged salons and invited larger audiences to hear the works. Out of this exposure, a benefactor emerges with an opportunity for Mozart to deliver a composition for a specific “customer” for pay.
- Music was created first.
- Heard by others
- And paid for.
- Demand for more compositions spread.
- And prices rose.
What can "Business" learn from "Art"?
Packaging your genius fuels growth.
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