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By Stefania Aulicino

Mark grew up in the import/export industry in India. He was hired by a US firm, moved to the States. Mark started his own company a decade ago to streamline challenges he understood uniquely about operating effectively between these the 2 distinct cultures. As a 10 year old freight and international logistics company, Mark offered great a solution (including products and services), but at 6% profit he was earning below the 9% industry average.

Most would quickly assume this is a marketing/sales issue. Actually it’s a valuation challenge.
Like a lot of entrepreneurs, Mark was taking for granted what he does best.

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