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By Stefania Aulicino

“I want to get my company to $10 million in revenue so I can get the attention of buyers and sell it”;
“I want to get to $1 million in EBITDA so I can attract a larger universe of buyers.”

Why would you do all the hard work of building a company to get it to a critical stage of take off and give all that upside away?
If you don’t grow your company, WHO WILL?

Too many entrepreneurs operate from the perspective that you can only monetize value if you sell your company.
The alternative is continue reading…