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Get Cash Keep Control BLOG

Converting growth potential into profitable reality — with resources that keep YOU in control


Archive for March, 2011

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By Stefania Aulicino

I love science. Many people know me as an entrepreneur. Not too many people know that I was president of the biology club in high school in Westchester NY. I still retain a fascination with the Discovery Channel: how exciting that we can actually SEE what is going on inside the body.
My delight is learning about how we can understand what makes our incredible human engine work!

Just discovered a book called The Talent Code. Greatness isn’t born. It’s grown. Here’s how.
Daniel Coyle does a remarkable job of story telling backed up by exhaustive interviews with the cutting edge neurologists and scientists which he puts into English!

I’m only on page 69, but I wanted to tell you about this! Something we entrepreneurs can take to heart.

It’s about how people become geniuses. continue reading…

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By Stefania Aulicino

What have you learned from social media?
You could answer a lot of things, but I think it boils down to this:
People like to connect with each other!

And no wonder.
Your mother thinks you walk on water.
The better people know you, the more valuable you are!

Where are you most valuable?
Most likely your family: that’s your blood and your in-laws. Beyond that smallest community, your value grows as you extend your community reach to include those who share hobbies, sports, and those who know you at church, community work, and your neighbors.
Your value continues to grow reaching out to your class mates, colleagues you know from business, trade associations.
When you reach out even further, perhaps you are viewed as a thought leader in your industry, even in the world at large.

That’s the business of social media: social media makes the case for a cheap client acquisition model for business.
• Friends are a source of wealth! The better people know you, the more they value you.
• When you understand your clients, the more those clients value you.
• Creating friends is free: Customers deserve to be friends
continue reading…

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By Stefania Aulicino

It’s not about Financing, it’s about Freedom

Why were we mesmerized to see the social revolution in Egypt as the people spontaneous rose up and demanded their freedom?

What is the freedom they wanted? Freedom to pursue their future.
Freedom means you are not condemned to be constrained by your past.
Entrepreneurs are faced with the same issue daily.

Finance is about your past. As such it is a constraint
Your access to funding is based on your collateral- what you did yesterday.
Your past is a “currency” of constraints.

Freedom is about your future.
The future only you can create- which is unlimited.
When you use your future as the valuable currency it is, you can pursue your passion.
The future is a “currency” of freedom
continue reading…