Is the weak economy keeping you down?
Not if you are an entrepreneur.

In a weak economy, entrepreneurs have the advantage because:

  1. Customers need your innovative solutions more desperately than in a robust economy;
  2. Companies in your marketplace are willing to experiment- what else can they do to resolve their declining revenue and profits?
  3. You can access higher decision-makers, with time on their hands, able to make the commitment to work with you.


In a robust economy, no one needs to make any changes in the status quo. THAT is more deadly for entrepreneurs, who by definition are offering new ways of doing things.

Dan grew up in the packaging industry, working with companies that had to transport their heavy bulky products like sugar, chemical crystals, plastic pellets. Dan knew intimately the problems: inventorying bulky bags; the risk of stacking bulk bags for shipping and then having weight shift make the transport vehicle unstable; plus the challenges user have in accessing small quantities out of large bulk packages. Dan is an entrepreneur and his company turned into a solution engine with patented products to address each stage of the bulk package’s life.

In a robust economy- no one cared! Customers were too busy buying the old fashioned way, and end users were too busy coping with the packages like they always received.

In a weak economy- Dan had something the market wanted: solutions for sagging revenue and eroding profits.

As an entrepreneur, be careful what you wish for.

So stop selling and start growth. Offer the value you have which is the one thing customers want: how to grow their business (using your products and services) in an economy where the status quo is not working.

Stefania Aulicino, president of CapitalLinkUSA ensures business owns get cash to keep control of a bigger, more profitable company, faster, safer than they ever thought possible- in any economy. Let us help you become a magnet for non equity and equity sources to fuel your growth. Please explore our tools, solutions and consulting options tailored for different growth stages and different budgets: www.CashAndControl.com