By Stefania Aulicino

Ask people who know and respect you, personally or by reputation.
More people are looking to put cash to work outside of the normal channels. They don’t want to put money in the stock market. With fewer traditional choices, many are open to put cash to work with people they know and trust.

The economy is NOT the issue.
It’s cheap to buy market share. Money goes a lot farther in a recession: top notch talent is available; real estate and resources are cheap. You can actually get more attention from decision-making executives with less competitive noise! You can get public notice for your actions with PR value. Besides, it’s easier to grow than to slow down growth. There are still buyers in this economy. The down turn will not last, and you will be ahead of the game when the economy improves. Do you really have a choice, anyway?

Move from Big to Small banks for credit.
For the best banking relationship in the current post subprime mortgage melt down, check out smaller regional community banks. They typically did not resell their mortgages so had no toxic assets to deal with—and they have deposits they want to put to work. You will find them aggressive on pricing terms and a source of predicable credit lines. Decrease your exposure to big banks. You think it’s good to buy inventory, finance customer receivables or grow your business but the bank does not hold your view, so they may deny your credit requests. If you do have a line take it down now or they may cut it when you need it.

Sell your goals, not your equity.
Not everything you need to grow requires cash. When you ally yourself with others who share your goals, you can benefit from cash savings without cash outlays.- What about volume discounts from joint marketing campaigns where one of the players also contributes in-house graphic expertise you would otherwise have to hire? What about interns from the local school to put your company into the social media world?

When you tap your passion, you can use your future, as the valuable currency it is, to get cash on your terms in all economic environments.

Stefania Aulicino, president of CapitalLinkUSA ensures business owns get cash to keep control of a bigger, more profitable company, faster, safer than they ever thought possible- in any economy. Let us help you become a magnet for non equity and equity sources to fuel your growth. Please explore our tools, solutions and consulting options tailored for different growth stages and different budgets: www.CashAndControl.com