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By Stefania Aulicino

Where does growth for your company come from?
Different prisms offer different insights: perhaps Mozart is an ideal model for entrepreneurs.

Mozart created music reflecting his inner genius. He played compositions for his own pleasure, then for a small group of friends. Those who liked the music arranged salons and invited larger audiences to hear the works. Out of this exposure, a benefactor emerges with an opportunity for Mozart to deliver a composition for a specific “customer” for pay.

  • Music was created first.
  • Heard by others
  • And paid for.
  • Demand for more compositions spread.
  • And prices rose.

What can "Business" learn from "Art"?
Packaging your genius fuels growth.

Sound familiar?
How did Google AdWords, IPhone, IPad, gain traction?
Growth is listening to how prospects want to buy what only you have to sell.
And a market is born.
That’s growth even in tough economic times. Growth is not a chicken and egg.
Growth starts with innovative genius, not customers; not even pre-existing demand necessarily.

Passion-driven growth like this is safe growth.

  1. Innovation is unique to you- doing what you do better than anyone else
  2. People who want to buy guide your packaging process
  3. Satisfied buyers introduce new prospects who pay for new packaging options
  4. Customer acquisition is efficient; Growth is profitable; Growth is safe.

Why wait? Growth is clearly not dependent on the economic environment.
Growth is fun. Do interesting things with interesting people.

    REVEAL your inner genius
    PACKAGE your genius
    GROW with new revenue streams
Growth is the result of doing what you love with people who value what you do best.

This is just another reminder your future is a valuable currency others want to buy.

Stefania Aulicino, president of CapitalLinkUSA ensures business owns get cash to keep control of a bigger, more profitable company, faster, safer than they ever thought possible- in any economy. Let us help you become a magnet for non equity and equity sources to fuel your growth. Please explore our tools, solutions and consulting options tailored for different growth stages and different budgets: www.CashAndControl.com